{"id":11541,"date":"2024-08-07T10:21:24","date_gmt":"2024-08-07T13:21:24","guid":{"rendered":"https:\/\/blog.publicidade.uol.com.br\/?p=11541"},"modified":"2024-08-07T10:21:24","modified_gmt":"2024-08-07T13:21:24","slug":"hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia","status":"publish","type":"post","link":"https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/","title":{"rendered":"HackTown 2024 discute futuro desej\u00e1vel para rela\u00e7\u00e3o humana com tecnologia"},"content":{"rendered":"<p>Os caminhos desejados para o futuro precisam trazer inova\u00e7\u00f5es que valorizem a ess\u00eancia humana. Essa \u00e9 a mensagem da\u00a0<strong>8\u00aa edi\u00e7\u00e3o do festival HackTown<\/strong>, realizado em Santa Rita do Sapuca\u00ed (MG) entre os dias 1 e 4 de agosto. O evento, considerado o SXSW brasileiro, por concentrar debates sobre criatividade e tend\u00eancias, mostras culturais e shows, reuniu mais de 30 mil pessoas, que circularam por cerca de mil atividades espalhadas pela cidade, como palestras, confer\u00eancias, meetups, workshops, festas e showcases, experi\u00eancias imersivas e exposi\u00e7\u00f5es.<\/p>\n<p>A programa\u00e7\u00e3o do\u00a0<strong>HackTown 2024 levantou debates amplos nas mais diversas \u00e1reas<\/strong>, combinando temas caros ao ecossistema de inova\u00e7\u00e3o \u2013 como intelig\u00eancia artificial, creator economy, rob\u00f3tica, an\u00e1lise de dados e ci\u00eancia \u2013 com assuntos que ressaltam a necessidade de humaniza\u00e7\u00e3o da tecnologia, como sua rela\u00e7\u00e3o com sa\u00fade mental, meio ambiente e sociedade. Contou com a participa\u00e7\u00e3o de marcas como Claro, Nestl\u00e9, Unilever, Banco do Brasil, iFood, Post-it, Bees, Z\u00e9 Delivery, entre outros.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C-L7uWdPTM5\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/C-L7uWdPTM5\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por UOL para Marcas (@uolparamarcas)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Em sua segunda participa\u00e7\u00e3o no festival, a\u00a0<strong>Nestl\u00e9 Brasil foi uma das marcas que movimentaram conversas<\/strong>\u00a0que refor\u00e7am a necessidade de olhar para a inova\u00e7\u00e3o pensando no lado humano. No espa\u00e7o Panela Nestl\u00e9, promoveu uma programa\u00e7\u00e3o extensa de debates importantes sobre o futuro da alimenta\u00e7\u00e3o, que passaram por quest\u00f5es como a rela\u00e7\u00e3o entre tecnologia e sa\u00fade mental, futuro do trabalho e ambientes colaborativos, comida e mem\u00f3ria afetiva.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C-Lzl6QPl-7\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/C-Lzl6QPl-7\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por UOL para Marcas (@uolparamarcas)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Al\u00e9m disso, o espa\u00e7o ofereceu <strong>experi\u00eancias imersivas dentro de uma trilha focada no universo do caf\u00e9<\/strong>. A escolha do tema se conecta com a voca\u00e7\u00e3o da regi\u00e3o de Santa Rita do Sapuca\u00ed, sede do festival. A cidade faz parte da \u201cRota do Caf\u00e9\u201d de Minas Gerais e movimenta uma ind\u00fastria do agroneg\u00f3cio, que tamb\u00e9m investe em inova\u00e7\u00e3o no setor cafeeiro.<\/p>\n<p>Nesta edi\u00e7\u00e3o, os espa\u00e7os de marca \u2013 que todo ano se espalham por Santa Rita do Sapuca\u00ed \u2013 deram um clima ainda mais vibrante ao festival, trazendo in\u00fameras\u00a0<strong>experi\u00eancias que permitiram ao p\u00fablico visualizar futuros desej\u00e1veis<\/strong>, se conscientizar sobre quest\u00f5es clim\u00e1ticas, testar novas solu\u00e7\u00f5es e, claro, tamb\u00e9m se divertir.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C-OJFEUPkMt\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/C-OJFEUPkMt\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por UOL para Marcas (@uolparamarcas)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>A casa do\u00a0<strong>Banco do Brasil<\/strong>\u00a0foi palco para shows, bar, estande para cashback, al\u00e9m de palestras e pain\u00e9is. J\u00e1 na\u00a0<strong>Casa Claro<\/strong>, o destaque vai para a \u00e1rea de descanso e transmiss\u00e3o dos Jogos Ol\u00edmpicos 2024 com foco na divulga\u00e7\u00e3o do streaming da marca. Na\u00a0<strong>Garagem Unilever<\/strong>, rolou at\u00e9 flash tattoo e espa\u00e7o fitness com bike, al\u00e9m de uma s\u00e9rie de experi\u00eancias com produtos. Na\u00a0<strong>Casa Dinamarca<\/strong>, pedras de gelo se derreteram para chamar aten\u00e7\u00e3o \u00e0 crise clim\u00e1tica, al\u00e9m de trazer espa\u00e7os voltados para pain\u00e9is e palestras relacionados ao tema.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C-QatPIuk2E\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/C-QatPIuk2E\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por HackTown SRS (@hacktownsrs)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Ao mesmo tempo que envolveu o p\u00fablico,\u00a0<strong>o HackTown trouxe insights importantes para a ind\u00fastria do marketing<\/strong>. Um dos destaques foi o painel de Z\u00e9 Matarazzo, diretor de cria\u00e7\u00e3o e planejamento da Just Live, que falou do conceito de storydoing, no qual marcas focam em criar narrativas em torno dos clientes, colocando-os como protagonistas. O storydoing \u00e9 uma evolu\u00e7\u00e3o do storytelling, onde as marcas v\u00e3o al\u00e9m da conta\u00e7\u00e3o de hist\u00f3rias para criar experi\u00eancias imersivas e participativas. Aqui, o foco \u00e9 colocar o p\u00fablico no centro da narrativa, como personagem principal da hist\u00f3ria.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C-N58h6PIr9\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/C-N58h6PIr9\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por UOL para Marcas (@uolparamarcas)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><em>* O UOL Para Marcas foi a Santa Rita do Sapuca\u00ed (MG) para cobrir o HackTown a convite da Nestl\u00e9.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os caminhos desejados para o futuro precisam trazer inova\u00e7\u00f5es que [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":11542,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156],"tags":[55,280,166],"class_list":["post-11541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-evento","tag-hacktown","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HackTown 2024 discute futuro desej\u00e1vel para rela\u00e7\u00e3o humana com tecnologia - UOL para Marcas<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HackTown 2024 discute futuro desej\u00e1vel para rela\u00e7\u00e3o humana com tecnologia - UOL para Marcas\" \/>\n<meta property=\"og:description\" content=\"Os caminhos desejados para o futuro precisam trazer inova\u00e7\u00f5es que [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/\" \/>\n<meta property=\"og:site_name\" content=\"UOL para Marcas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uoladlab\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-07T13:21:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2024\/08\/@_beneditojr_variadas_0108-33.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1367\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Raphaela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raphaela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/\",\"url\":\"https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/\",\"name\":\"HackTown 2024 discute futuro desej\u00e1vel para rela\u00e7\u00e3o humana com tecnologia - UOL para Marcas\",\"isPartOf\":{\"@id\":\"https:\/\/registrodemedicos.club\/uol\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2024\/08\/@_beneditojr_variadas_0108-33.jpg\",\"datePublished\":\"2024-08-07T13:21:24+00:00\",\"dateModified\":\"2024-08-07T13:21:24+00:00\",\"author\":{\"@id\":\"https:\/\/registrodemedicos.club\/uol\/#\/schema\/person\/71e843bc383e26508a0e7891f3d98350\"},\"breadcrumb\":{\"@id\":\"https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/#primaryimage\",\"url\":\"https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2024\/08\/@_beneditojr_variadas_0108-33.jpg\",\"contentUrl\":\"https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2024\/08\/@_beneditojr_variadas_0108-33.jpg\",\"width\":2048,\"height\":1367,\"caption\":\"Barbara Sapunar, diretora executiva de business transformation da Nestl\u00e9, durante painel do HackTown no espa\u00e7o Panela Nestl\u00e9\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/registrodemedicos.club\/uol\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HackTown 2024 discute futuro desej\u00e1vel para rela\u00e7\u00e3o humana com tecnologia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/registrodemedicos.club\/uol\/#website\",\"url\":\"https:\/\/registrodemedicos.club\/uol\/\",\"name\":\"UOL para Marcas\",\"description\":\"Um universo de ideias, solu\u00e7\u00f5es e oportunidades para conectar marcas a pessoas.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/registrodemedicos.club\/uol\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/registrodemedicos.club\/uol\/#\/schema\/person\/71e843bc383e26508a0e7891f3d98350\",\"name\":\"Raphaela\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/registrodemedicos.club\/uol\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Raphaela\"},\"url\":\"https:\/\/registrodemedicos.club\/uol\/author\/raphaela\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HackTown 2024 discute futuro desej\u00e1vel para rela\u00e7\u00e3o humana com tecnologia - UOL para Marcas","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_BR","og_type":"article","og_title":"HackTown 2024 discute futuro desej\u00e1vel para rela\u00e7\u00e3o humana com tecnologia - UOL para Marcas","og_description":"Os caminhos desejados para o futuro precisam trazer inova\u00e7\u00f5es que [&hellip;]","og_url":"https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/","og_site_name":"UOL para Marcas","article_publisher":"https:\/\/www.facebook.com\/uoladlab","article_published_time":"2024-08-07T13:21:24+00:00","og_image":[{"width":2048,"height":1367,"url":"https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2024\/08\/@_beneditojr_variadas_0108-33.jpg","type":"image\/jpeg"}],"author":"Raphaela","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Raphaela","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/","url":"https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/","name":"HackTown 2024 discute futuro desej\u00e1vel para rela\u00e7\u00e3o humana com tecnologia - UOL para Marcas","isPartOf":{"@id":"https:\/\/registrodemedicos.club\/uol\/#website"},"primaryImageOfPage":{"@id":"https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/#primaryimage"},"image":{"@id":"https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/#primaryimage"},"thumbnailUrl":"https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2024\/08\/@_beneditojr_variadas_0108-33.jpg","datePublished":"2024-08-07T13:21:24+00:00","dateModified":"2024-08-07T13:21:24+00:00","author":{"@id":"https:\/\/registrodemedicos.club\/uol\/#\/schema\/person\/71e843bc383e26508a0e7891f3d98350"},"breadcrumb":{"@id":"https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/#primaryimage","url":"https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2024\/08\/@_beneditojr_variadas_0108-33.jpg","contentUrl":"https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2024\/08\/@_beneditojr_variadas_0108-33.jpg","width":2048,"height":1367,"caption":"Barbara Sapunar, diretora executiva de business transformation da Nestl\u00e9, durante painel do HackTown no espa\u00e7o Panela Nestl\u00e9"},{"@type":"BreadcrumbList","@id":"https:\/\/registrodemedicos.club\/uol\/insights\/hacktown-2024-discute-futuro-desejavel-para-relacao-humana-com-tecnologia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/registrodemedicos.club\/uol\/"},{"@type":"ListItem","position":2,"name":"HackTown 2024 discute futuro desej\u00e1vel para rela\u00e7\u00e3o humana com tecnologia"}]},{"@type":"WebSite","@id":"https:\/\/registrodemedicos.club\/uol\/#website","url":"https:\/\/registrodemedicos.club\/uol\/","name":"UOL para Marcas","description":"Um universo de ideias, solu\u00e7\u00f5es e oportunidades para conectar marcas a pessoas.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/registrodemedicos.club\/uol\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/registrodemedicos.club\/uol\/#\/schema\/person\/71e843bc383e26508a0e7891f3d98350","name":"Raphaela","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/registrodemedicos.club\/uol\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Raphaela"},"url":"https:\/\/registrodemedicos.club\/uol\/author\/raphaela\/"}]}},"_links":{"self":[{"href":"https:\/\/registrodemedicos.club\/uol\/wp-json\/wp\/v2\/posts\/11541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/registrodemedicos.club\/uol\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/registrodemedicos.club\/uol\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/registrodemedicos.club\/uol\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/registrodemedicos.club\/uol\/wp-json\/wp\/v2\/comments?post=11541"}],"version-history":[{"count":0,"href":"https:\/\/registrodemedicos.club\/uol\/wp-json\/wp\/v2\/posts\/11541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/registrodemedicos.club\/uol\/wp-json\/wp\/v2\/media\/11542"}],"wp:attachment":[{"href":"https:\/\/registrodemedicos.club\/uol\/wp-json\/wp\/v2\/media?parent=11541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/registrodemedicos.club\/uol\/wp-json\/wp\/v2\/categories?post=11541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/registrodemedicos.club\/uol\/wp-json\/wp\/v2\/tags?post=11541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}