{"id":11938,"date":"2025-02-07T07:10:41","date_gmt":"2025-02-07T10:10:41","guid":{"rendered":"https:\/\/blog.publicidade.uol.com.br\/?p=11938"},"modified":"2025-02-07T07:10:41","modified_gmt":"2025-02-07T10:10:41","slug":"push-notifications-alto-impacto-em-midia-e-geolocalizacao-ditam-tendencias-para-marcas-em-2025","status":"publish","type":"post","link":"https:\/\/registrodemedicos.club\/uol\/insights\/push-notifications-alto-impacto-em-midia-e-geolocalizacao-ditam-tendencias-para-marcas-em-2025\/","title":{"rendered":"Push Notifications: alto impacto em m\u00eddia e geolocaliza\u00e7\u00e3o ditam tend\u00eancias para marcas em 2025"},"content":{"rendered":"<p><strong>Marcas que criam estrat\u00e9gias baseadas em h\u00e1bitos de movimenta\u00e7\u00e3o em espa\u00e7os urbanos t\u00eam optado pelas notifica\u00e7\u00f5es push<\/strong>. O formato de mensagens curtas \u2013 com possibilidade de incluir outros formatos, como imagens ou GIFs \u2013 tem como principal ativo a possibilidade de geolocaliza\u00e7\u00e3o para novos usu\u00e1rios.<\/p>\n<p>De acordo com o material <a href=\"https:\/\/ads.uol.com.br\/tendencias-2025\/?utm_source=Blog&amp;utm_medium=UOLparaMarcas&amp;utm_campaign=Tendencias2025\"><strong>\u201cTend\u00eancias 2025: UOL ads Omnichannel\u201d<\/strong><\/a>, publicado pelo <strong><u><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fads.uol.com.br%2F%3Futm_source%3DBlog%26utm_medium%3DUOLparaMarcas%26utm_campaign%3DTendencias2025&amp;data=05%7C02%7Crafrancisco%40uolinc.com%7Ca795d33711b746a5f6ff08dd46201f4c%7C7575b092fc5f4f6cb7a59e9ef7aca80d%7C1%7C0%7C638743825971635706%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=T9Nmcu%2FaezzmjDNavmYqXiKGVm%2F133faonHBGOGZmRw%3D&amp;reserved=0\">UOL ads<\/a><\/u><\/strong>, \u00e1rea de midia program\u00e1tica e tecnologia do UOL, a estrat\u00e9gia tem aumentado o engajamento e incentivado a\u00e7\u00f5es imediatas dos consumidores. Por ser adapt\u00e1vel a diferentes etapas da jornada dos consumidores, \u00e9 poss\u00edvel utilizar o formato para divulgar ofertas, enviar lembretes ou compartilhar novidades das marcas.<\/p>\n<p>Segundo dados do Digital Brasil 2023, levantamento feito pelo DataReportal, 99,1% dos brasileiros possuem um smartphone, tornando o canal uma das formas mais eficazes de conectar marcas e consumidores. Quando a quest\u00e3o \u00e9 compra por impulso ap\u00f3s receber comunica\u00e7\u00f5es via push notification, 58% dos usu\u00e1rios afirmam j\u00e1 terem adquirido algum produto ap\u00f3s a notifica\u00e7\u00e3o, de acordo com dados da <strong>CNDL (Confedera\u00e7\u00e3o Nacional de Dirigentes Lojistas), do SPC Brasil (Servi\u00e7o de Prote\u00e7\u00e3o ao Cr\u00e9dito) e do Sebrae<\/strong>.<\/p>\n<p>As marcas t\u00eam implementado a\u00e7\u00f5es para impactar clientes pr\u00f3ximos a lojas f\u00edsicas, al\u00e9m de estrat\u00e9gias espec\u00edficas para grandes eventos, como festivais ou ativa\u00e7\u00f5es em parques. Essas iniciativas permitem entender os h\u00e1bitos dos consumidores e compartilhar informa\u00e7\u00f5es relevantes com detalhes do evento, promo\u00e7\u00f5es exclusivas, ofertas especiais e segmenta\u00e7\u00f5es personalizadas.<\/p>\n<h2><strong>Acesso f\u00e1cil para cria\u00e7\u00e3o de Push Notification<\/strong><\/h2>\n<p>Com um invent\u00e1rio robusto em push notification, o <strong>UOL ads<\/strong>, plataforma 360\u00ba do UOL, oferece acesso de forma f\u00e1cil aos anunciantes, com um alcance de mais de 100 milh\u00f5es de dispositivos m\u00f3veis. Quer saber mais? Baixe o material exclusivo e fique por dentro dessa e outras tend\u00eancias da publicidade para 2025: <div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:var(--awb-color3);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">[<u><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fads.uol.com.br%2Ftendencias-2025%2F%3Futm_source%3DBlog%26utm_medium%3DUOLparaMarcas%26utm_campaign%3DTendencias2025&amp;data=05%7C02%7Crafrancisco%40uolinc.com%7Ca795d33711b746a5f6ff08dd46201f4c%7C7575b092fc5f4f6cb7a59e9ef7aca80d%7C1%7C0%7C638743825971662045%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=14hnOvkrUtDpn3GqUuR0OEa7AuXoRMR%2BhtaHPP1Zxgg%3D&amp;reserved=0\">acesse aqui<\/a><\/u>].<\/p>\n<p><em>Este texto faz parte de uma s\u00e9rie especial com conte\u00fados sobre tecnologia e m\u00eddia program\u00e1tica, realizada em parceria com o UOL ads. Acompanhe e inspire-se!<\/em><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0px;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0px;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-1 { overflow:visible; }.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marcas que criam estrat\u00e9gias baseadas em h\u00e1bitos de movimenta\u00e7\u00e3o em [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":11939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156],"tags":[136,294,310],"class_list":["post-11938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-marcas","tag-notificacao-push","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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