{"id":12043,"date":"2025-03-21T07:00:00","date_gmt":"2025-03-21T10:00:00","guid":{"rendered":"https:\/\/blog.publicidade.uol.com.br\/?p=12043"},"modified":"2025-03-21T07:00:00","modified_gmt":"2025-03-21T10:00:00","slug":"dooh-o-impacto-do-digital-out-of-home-em-estrategias-omnichannel","status":"publish","type":"post","link":"https:\/\/registrodemedicos.club\/uol\/insights\/dooh-o-impacto-do-digital-out-of-home-em-estrategias-omnichannel\/","title":{"rendered":"DOOH: O impacto do digital out-of-home em estrat\u00e9gias omnichannel"},"content":{"rendered":"<p><span data-contrast=\"auto\">O Digital Out-Of-Home (DOOH) tem se consolidado como um dos pilares das estrat\u00e9gias omnichannel, trazendo resultados expressivos para marcas e anunciantes. <strong>Segundo a Outdoor Media Association (OMA), o DOOH representou 75% da receita total de m\u00eddia out-of-home em 2024<\/strong>, evidenciando sua crescente relev\u00e2ncia no mercado. Al\u00e9m disso, campanhas omnichannel que integram DOOH registram um aumento significativo na taxa de convers\u00e3o, refor\u00e7ando o poder dessa sinergia entre o online e o offline.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Dados da Hivestack mostram que consumidores expostos a an\u00fancios <a href=\"https:\/\/blog.publicidade.uol.com.br\/?s=dooh\">DOOH<\/a> t\u00eam 48% mais chances de interagir digitalmente com as marcas, seja por meio de pesquisas online, redes sociais ou compras diretas. E 46% afirmam que DOOH influencia na decis\u00e3o de compra quando exibido pr\u00f3ximo ao ponto de venda, de acordo com um estudo publicado pelo Meio &amp; Mensagem, tornando essa m\u00eddia essencial para estrat\u00e9gias baseadas em comportamento de consumo.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Como encaixar o DOOH para potencializar estrat\u00e9gias omnichannel?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[fusion_builder_container hundred_percent=\"yes\" overflow=\"visible\"][fusion_builder_row][fusion_builder_column type=\"1_1\" background_position=\"left top\" background_color=\"\" border_size=\"\" border_color=\"\" border_style=\"solid\" spacing=\"yes\" background_image=\"\" background_repeat=\"no-repeat\" padding=\"\" margin_top=\"0px\" margin_bottom=\"0px\" class=\"\" id=\"\" animation_type=\"\" animation_speed=\"0.3\" animation_direction=\"left\" hide_on_mobile=\"no\" center_content=\"no\" min_height=\"none\"][8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Refor\u00e7o de mensagem:<\/span><\/b><span data-contrast=\"auto\"> O DOOH potencializa campanhas j\u00e1 ativas em digital, social e TV. A repeti\u00e7\u00e3o estrat\u00e9gica da mensagem em m\u00faltiplos pontos de contato aumenta a lembran\u00e7a e o engajamento.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Alcance massivo e diversificado: <\/span><\/b><span data-contrast=\"auto\">O an\u00fancio atinge ampla audi\u00eancia em diferentes momentos e locais, possibilitando o interesse de novos clientes.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Ativa\u00e7\u00e3o de jornada omnichannel:<\/span><\/b><span data-contrast=\"auto\"> O DOOH pode ser um ponto de transi\u00e7\u00e3o entre o ambiente offline e online. QR codes, realidade aumentada e intera\u00e7\u00f5es via mobile levam o p\u00fablico de um an\u00fancio na rua para uma convers\u00e3o digital.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Impacto contextual:<\/span><\/b><span data-contrast=\"auto\"> Diferente de outras m\u00eddias, o DOOH permite exibi\u00e7\u00e3o de mensagens adaptadas ao contexto. Clima, tr\u00e2nsito, eventos locais \u2013 tudo pode ser usado para tornar o an\u00fancio mais relevante.<\/span><br \/>\n<span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">DOOH com UOL ads: alcance e intelig\u00eancia de dados<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Com a ascens\u00e3o da publicidade program\u00e1tica, o DOOH evoluiu para oferecer segmenta\u00e7\u00e3o baseada em dados, garantindo que os an\u00fancios sejam exibidos para o p\u00fablico certo, no momento certo e no contexto mais relevante.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O <\/span><a href=\"https:\/\/ads.uol.com.br\/?utm_source=Blog&amp;utm_medium=UOLparaMarcas&amp;utm_campaign=DOOH\"><span data-contrast=\"none\">UOL ads<\/span><\/a><span data-contrast=\"auto\">, a plataforma 360\u00ba do UOL, oferece solu\u00e7\u00f5es que integram esse formato \u00e0s demais estrat\u00e9gias digitais. \u00c9 poss\u00edvel trabalhar segmenta\u00e7\u00f5es direcionando an\u00fancios DOOH de forma program\u00e1tica, considerando localiza\u00e7\u00e3o, hor\u00e1rio e perfil do p\u00fablico, para garantir assertividade na entrega. O invent\u00e1rio dispon\u00edvel engloba os mais diferentes tipos de localidades, como aeroportos, parques, rodovi\u00e1rias, com\u00e9rcios, pr\u00e9dios e diversos outros, com dezenas de milhares de telas em todo o Brasil.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Este texto faz parte de uma s\u00e9rie especial com conte\u00fados sobre tecnologia e m\u00eddia program\u00e1tica, realizada em parceria com o UOL Ads. Acompanhe e inspire-se!<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span>[\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Digital Out-Of-Home (DOOH) tem se consolidado como um dos [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":12044,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156],"tags":[267,68,170,40,37,148],"class_list":["post-12043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-dooh","tag-insights","tag-midia","tag-midia-programatica","tag-solucoes-de-midia","tag-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DOOH: O impacto do digital out-of-home em estrat\u00e9gias omnichannel - UOL para Marcas<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DOOH: O impacto do digital out-of-home em estrat\u00e9gias omnichannel - 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