{"id":1372,"date":"2017-05-17T16:18:00","date_gmt":"2017-05-17T19:18:00","guid":{"rendered":"http:\/\/blog.publicidade.uol.com.br\/?p=1372"},"modified":"2025-01-03T13:34:03","modified_gmt":"2025-01-03T16:34:03","slug":"whitelist-e-solucao-para-manter-o-brand-safety-e-transparencia-em-campanhas-de-programatica","status":"publish","type":"post","link":"https:\/\/registrodemedicos.club\/uol\/brainstorm\/whitelist-e-solucao-para-manter-o-brand-safety-e-transparencia-em-campanhas-de-programatica\/","title":{"rendered":"Whitelist \u00e9 solu\u00e7\u00e3o para manter o brand safety e transpar\u00eancia em campanhas de program\u00e1tica"},"content":{"rendered":"<p>O crescente investimento em program\u00e1tica nos \u00faltimos anos traz grandes resultados para campanhas, mas tamb\u00e9m revela o lado escuro da internet: conte\u00fado t\u00f3xico, extremistas ou com discurso de \u00f3dio e not\u00edcias falsas. J\u00e1 se sabe que algumas marcas sofreram com isso, <a href=\"http:\/\/blog.publicidade.uol.com.br\/2017\/03\/28\/marcas-abandonam-youtube-e-contexto-premium-se-mostra-porto-seguro\/\">at\u00e9 mesmo no YouTube<\/a>. Por isso, muitos anunciantes j\u00e1 est\u00e3o antenados na import\u00e2ncia da whitelist. Como foi o caso do banco multinacional americano <a href=\"https:\/\/www.nytimes.com\/2017\/03\/29\/business\/chase-ads-youtube-fake-news-offensive-videos.html?_r=1\">JP Morgan Chase<\/a>, que deixou de anunciar em 400 mil sites para anunciar em apenas 5 mil; mantendo os mesmos resultados e garantindo o brand safety, transpar\u00eancia, invent\u00e1rio verdadeiro e evitando conte\u00fado fraudulento e odioso.<\/p>\n<p>O UOL AD_LAB recomenda a leitura da <a href=\"https:\/\/adexchanger.com\/publishers\/new-york-times-pitches-programmatic-advertisers-clamor-brand-safety\/\">mat\u00e9ria do AdExchanger <\/a>\u201cNew York Times Pitches Programmatic As Advertisers Clamor For Brand Safety\u201d que mostra como um grande publisher como o NY Times, alia conte\u00fado de qualidade com a tecnologia program\u00e1tica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O crescente investimento em program\u00e1tica nos \u00faltimos anos traz grandes [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1374,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[40],"class_list":["post-1372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorm","tag-midia-programatica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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