{"id":3559,"date":"2018-10-05T12:15:03","date_gmt":"2018-10-05T15:15:03","guid":{"rendered":"https:\/\/blog.publicidade.uol.com.br\/?p=3559"},"modified":"2025-01-03T13:33:33","modified_gmt":"2025-01-03T16:33:33","slug":"para-combater-desinformacao-uol-lanca-manifesto-contra-o-achismo","status":"publish","type":"post","link":"https:\/\/registrodemedicos.club\/uol\/branding\/para-combater-desinformacao-uol-lanca-manifesto-contra-o-achismo\/","title":{"rendered":"Para combater desinforma\u00e7\u00e3o, UOL lan\u00e7a Manifesto contra o \u2018achismo\u2019"},"content":{"rendered":"<p>Informa\u00e7\u00e3o de qualidade \u00e9 o ant\u00eddoto contra as not\u00edcias falsas que circulam pelas redes sociais nas elei\u00e7\u00f5es. Para fazer frente \u00e0 desinforma\u00e7\u00e3o, que distorce a realidade e confunde o eleitor, <strong>o UOL, maior plataforma de conte\u00fado da internet brasileira, lan\u00e7ou o manifesto \u201cDiga n\u00e3o ao Achismo\u201d<\/strong>.<\/p>\n<p>\u201cO UOL, com a sua credibilidade constru\u00edda durante mais de 20 anos de hist\u00f3ria, tem trabalhado duro para trazer conte\u00fado de qualidade aos eleitores. <strong>E cabe a n\u00f3s liderar a luta contra a desinforma\u00e7\u00e3o<\/strong>\u201d, afirma Rodrigo Flores, diretor de Conte\u00fado do UOL.<\/p>\n<p>O manifesto faz parte da campanha \u201cInforma\u00e7\u00e3o contra o Achismo\u201d, que enfatiza a import\u00e2ncia da apura\u00e7\u00e3o dos fatos para que enganos n\u00e3o influenciem o voto. \u201c<strong>No Achismo, incertezas viram argumentos. E s\u00f3 uma coisa \u00e9 capaz de combat\u00ea-lo: informa\u00e7\u00e3o<\/strong>\u201d, diz o texto da pe\u00e7a publicit\u00e1ria, que convida os eleitores a receber not\u00edcias de credibilidade na p\u00e1gina <a href=\"http:\/\/uol.com.br\/eleicoes\" target=\"_blank\" rel=\"noopener noreferrer\">UOL Elei\u00e7\u00f5es 2018<\/a>.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/g8BYNZRqo9E\" width=\"720\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>No UOL Elei\u00e7\u00f5es 2018, a audi\u00eancia encontra<strong> informa\u00e7\u00f5es atualizadas, al\u00e9m de conte\u00fados especiais, como sabatinas e debates<\/strong> (realizados nos novos est\u00fadios UOL), reportagens e fichas de candidatos. L\u00e1, o eleitor poder\u00e1 ainda acompanhar a apura\u00e7\u00e3o em tempo real e verificar o raio-x dos resultados.<\/p>\n<p>A campanha tamb\u00e9m destaca o <a href=\"https:\/\/noticias.uol.com.br\/confere\/\" target=\"_blank\" rel=\"noopener noreferrer\">UOL Confere<\/a>, <a href=\"https:\/\/blog.publicidade.uol.com.br\/2017\/05\/17\/uol-confere-se-consolida-no-combate-a-disseminacao-de-fake-news-no-brasil\/\" target=\"_blank\" rel=\"noopener noreferrer\">servi\u00e7o de checagem de not\u00edcias<\/a>, onde <strong>a audi\u00eancia pode se munir com dados confi\u00e1veis para confrontar as fake news<\/strong> e evitar decis\u00f5es com base em \u201cachismo\u201d.<\/p>\n<p>Assinada pela ag\u00eancia Artplan, <strong>a campanha envolve a\u00e7\u00f5es em 360\u00ba<\/strong>, com filmes, spots de r\u00e1dio, OOH, an\u00fancios em jornais e revistas, conte\u00fado nas redes sociais e m\u00eddia digital. No filme para TV, um eleitor acorda pela manh\u00e3 na cama ao lado de um candidato com faixa presidencial, sem saber como ele foi parar em seu quarto.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/4e4oLke2ti8\" width=\"720\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Informa\u00e7\u00e3o de qualidade \u00e9 o ant\u00eddoto contra as not\u00edcias falsas [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[34,44,75,177],"class_list":["post-3559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-ambiente-premium","tag-conteudo","tag-fake-news","tag-uol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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