{"id":4419,"date":"2019-04-03T09:43:50","date_gmt":"2019-04-03T12:43:50","guid":{"rendered":"https:\/\/blog.publicidade.uol.com.br\/?p=4419"},"modified":"2025-01-03T13:33:22","modified_gmt":"2025-01-03T16:33:22","slug":"com-simpsons-marvel-e-netflix-esports-fincam-espaco-na-cultura-pop","status":"publish","type":"post","link":"https:\/\/registrodemedicos.club\/uol\/brainstorm\/com-simpsons-marvel-e-netflix-esports-fincam-espaco-na-cultura-pop\/","title":{"rendered":"Com Simpsons, Marvel e Netflix, eSports fincam espa\u00e7o na cultura pop"},"content":{"rendered":"<p>Um epis\u00f3dio dos Simpsons, uma hist\u00f3ria em quadrinhos (HQ) da Marvel, document\u00e1rios na Netflix, um filme na rede Cinemark. Os eSports firmam espa\u00e7o na cultura, e uma demonstra\u00e7\u00e3o de que as competi\u00e7\u00f5es de jogos eletr\u00f4nicos romperam de vez com as barreiras do nicho para abra\u00e7ar a massa est\u00e1 na sua rela\u00e7\u00e3o com \u00edcones pop. <strong>Para marcas, esse movimento mostra um aumento do alcance potencial do investimento na modalidade<\/strong>.<\/p>\n<p>H\u00e1 duas semanas, um epis\u00f3dio dos Simpsons mostrou o personagem Bart tentando carreira de jogador profissional de eSports. O game em disputa \u00e9 \u201cConflict of Enemies\u201d, jogo fict\u00edcio inspirado em <a href=\"https:\/\/blog.publicidade.uol.com.br\/2019\/01\/16\/esports-jogo-mais-popular-do-pais-lol-tem-agenda-farta-de-oportunidades-para-marcas\/\">League of Legends, um dos mais populares do mundo<\/a>. <strong> Na hist\u00f3ria, uma equipe brasileira chamada \u201cBrazilian Blowouts\u201d aparece na grande final do campeonato mundial<\/strong>.<\/p>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:var(--awb-color3);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div id=\"attachment_4422\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-4422\" class=\"wp-image-4422 size-large\" src=\"https:\/\/blog.publicidade.uol.com.br\/wordpress\/wp-content\/uploads\/2019\/04\/UOL-AD_LAB-eSports-Simpsons-Brazilian-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2019\/04\/UOL-AD_LAB-eSports-Simpsons-Brazilian-300x169.png 300w, https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2019\/04\/UOL-AD_LAB-eSports-Simpsons-Brazilian-768x432.png 768w, https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2019\/04\/UOL-AD_LAB-eSports-Simpsons-Brazilian-1024x576.png 1024w, https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2019\/04\/UOL-AD_LAB-eSports-Simpsons-Brazilian.png 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-4422\" class=\"wp-caption-text\">No desenho &#8220;Os Simpsons&#8221;, Bart disputa campeonato de eSports contra equipe brasileira (Reprodu\u00e7\u00e3o\/V\u00eddeo\/FOX)<\/p><\/div>\n<p><strong>A refer\u00eancia ao Brasil por si s\u00f3 j\u00e1 causou rebuli\u00e7o entre os f\u00e3s dos jogos<\/strong>. Um <a href=\"https:\/\/twitter.com\/tixinhadois\/status\/1107667682869084163\">tu\u00edte<\/a> de Guilherme &#8220;Tixinha&#8221; Cheida (@tixinhadois), comentarista do CBLoL (Campeonato Brasileiro de League of Legends), foi um dos mais compartilhados.<\/p>\n<p>Mas teve mais:<strong> a empolga\u00e7\u00e3o se estendeu aos torcedores do Flamengo eSports, que consideraram o epis\u00f3dio premonit\u00f3rio<\/strong>. Nos Simpsons, o time brasileiro \u00e9 representado na cor vermelha, a mesma do Flamengo, que por ser atual l\u00edder do CBLoL 2019 tem chances reais de ir ao mundial. O campe\u00e3o do CBLoL garante vaga para o Mid-Season Invitational 2019, o chamado &#8220;mundialito&#8221; de League of Legends, que acontece entre 1 e 19 de maio.<a href=\"https:\/\/blog.publicidade.uol.com.br\/2018\/11\/14\/andrea-mello-samsung-desafia-publico-em-primeira-jogada-com-universo-gamer\/\"> O Flamengo eSports tem Samsung como um dos patrocinadores<\/a>.<\/p>\n<h3>S\u00e9rie especial da Marvel<\/h3>\n<\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0px;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0px;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div id=\"attachment_4423\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-4423\" class=\"wp-image-4423 size-large\" src=\"https:\/\/blog.publicidade.uol.com.br\/wordpress\/wp-content\/uploads\/2019\/04\/UOL-AD_LAB-Marvel-LoL-e1554296173705-1024x547.jpg\" alt=\"\" width=\"1024\" height=\"547\" srcset=\"https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2019\/04\/UOL-AD_LAB-Marvel-LoL-e1554296173705-300x160.jpg 300w, https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2019\/04\/UOL-AD_LAB-Marvel-LoL-e1554296173705-768x410.jpg 768w, https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2019\/04\/UOL-AD_LAB-Marvel-LoL-e1554296173705-1024x547.jpg 1024w, https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2019\/04\/UOL-AD_LAB-Marvel-LoL-e1554296173705.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-4423\" class=\"wp-caption-text\">&#8220;Ashe: m\u00e3e guerreira&#8221; \u00e9 HQ da Marvel sobre o universo de LoL (Divulga\u00e7\u00e3o\/Marvel\/Riot Games)<\/p><\/div>\n<p>Em dezembro do ano passado, a <strong>Marvel lan\u00e7ou uma cole\u00e7\u00e3o de hist\u00f3ria em quadrinhos baseada no universo de League of Legends<\/strong>. A s\u00e9rie especial chamada \u201cAshe: M\u00e3e Guerreira\u201d foi produzida em parceria com a Riot Games, desenvolvedora do jogo.<\/p>\n<p>A HQ, que conta com quatro edi\u00e7\u00f5es, \u00e9 distribu\u00edda mensalmente no formato digital, podendo ser lida no Marvel Comics App,\u00a0em aparelhos Kindle e na Comics Digital Shop. <strong>O quadrinho foi traduzido para 20 l\u00ednguas, incluindo o portugu\u00eas<\/strong>.<\/p>\n<h3>Filme no Cinemark e s\u00e9ries na Netflix<\/h3>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/UcwTey_aU84\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><br \/>\nEm parceria com a rede Cinemark, a Ubisoft, desenvolvedora do jogo Rainbow Six Siege, lan\u00e7ou nos cinemas brasileiros o filme \u201cEm Busca da Vit\u00f3ria: O Caminho para o Six Invitational\u201d. <strong>A pel\u00edcula conta a hist\u00f3ria de tr\u00eas dos maiores jogadores de Rainbow Six na atualidade<\/strong>, entre eles, a do <a href=\"https:\/\/blog.publicidade.uol.com.br\/2018\/10\/31\/esports-heroi-do-rainbowsix-leo-zig-duarte-ja-vendeu-acessorios-e-comida-pelo-brasil\/\">brasileiro Leo \u2018Zigueira\u2019 Duarte (Team Liquid)<\/a>. A produ\u00e7\u00e3o foi exibida em 10 salas de cinema pelo Brasil em fevereiro.<\/p>\n<p>J\u00e1 a s\u00e9rie documental \u201cReta Final\u201d, da Netflix, que acompanha os sete dias anteriores a grandes eventos no mundo, mostra os campeonatos de eSports em um dos epis\u00f3dios. <strong>Em parceria com a Riot Games, a s\u00e9rie foca os bastidores do LCS North America, competi\u00e7\u00e3o de League of Legends<\/strong>. \u201cExplicando\u201d, outra s\u00e9rie documental da Netflix, tamb\u00e9m dedica um epis\u00f3dio aos campeonatos de games.<\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0px;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0px;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-1 { overflow:visible; }.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Um epis\u00f3dio dos Simpsons, uma hist\u00f3ria em quadrinhos (HQ) da [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4421,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[121],"class_list":["post-4419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorm","tag-esports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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