{"id":4454,"date":"2019-04-10T08:12:16","date_gmt":"2019-04-10T11:12:16","guid":{"rendered":"https:\/\/blog.publicidade.uol.com.br\/?p=4454"},"modified":"2020-12-17T10:22:54","modified_gmt":"2020-12-17T13:22:54","slug":"video-transformacao-esta-nas-pessoas-diz-felipe-luchi-da-lewlaratbwa","status":"publish","type":"post","link":"https:\/\/registrodemedicos.club\/uol\/networking\/video-transformacao-esta-nas-pessoas-diz-felipe-luchi-da-lewlaratbwa\/","title":{"rendered":"V\u00cdDEO: Transforma\u00e7\u00e3o est\u00e1 nas pessoas, diz Felipe Luchi, da Lew&#8217;Lara\\TBWA"},"content":{"rendered":"<p>Se o mercado publicit\u00e1rio busca acompanhar de perto as constantes transforma\u00e7\u00f5es que o mundo vive, as ag\u00eancias precisam refletir essas mudan\u00e7as internamente na forma\u00e7\u00e3o de suas equipes. \u00c9 com essa perspectiva que <strong>Felipe Luchi, CCO e s\u00f3cio da Lew&#8217;Lara\\TBWA<\/strong>, tem norteado suas estrat\u00e9gias.<\/p>\n<p>Ele \u00e9 o entrevistado do <strong>terceiro v\u00eddeo da s\u00e9rie do UOL AD_LAB<\/strong>, com nomes do mercado publicit\u00e1rio, que contam sobre os desafios e as estrat\u00e9gias da ind\u00fastria da propaganda.<\/p>\n<p><iframe src=\"https:\/\/player.mais.uol.com.br\/?mediaId=16631998&amp;type=video\" width=\"100%\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Luchi fala da <strong>import\u00e2ncia da diversidade dentro das equipes de publicidade<\/strong>, tanto em rela\u00e7\u00e3o a g\u00eanero, orienta\u00e7\u00e3o sexual, como tamb\u00e9m de background e talentos.<\/p>\n<p>Ele faz tamb\u00e9m reflex\u00f5es sobre o <strong>momento do mercado, que se v\u00ea desafiado pelas fraudes e pelo conte\u00fado falso e impr\u00f3prio<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se o mercado publicit\u00e1rio busca acompanhar de perto as constantes [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4456,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[133],"class_list":["post-4454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-networking","tag-uol-ad_lab-entrevista"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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