{"id":4740,"date":"2019-06-12T12:51:15","date_gmt":"2019-06-12T15:51:15","guid":{"rendered":"https:\/\/blog.publicidade.uol.com.br\/?p=4740"},"modified":"2020-12-09T18:21:33","modified_gmt":"2020-12-09T21:21:33","slug":"video-collabs-sao-campo-para-hering-inovar-diz-andrea-ribeiro","status":"publish","type":"post","link":"https:\/\/registrodemedicos.club\/uol\/networking\/video-collabs-sao-campo-para-hering-inovar-diz-andrea-ribeiro\/","title":{"rendered":"V\u00cdDEO: Collabs s\u00e3o campo para Hering inovar, diz Andrea Ribeiro"},"content":{"rendered":"<p>Uma marca centen\u00e1ria como a Hering, que atua da ind\u00fastria at\u00e9 o varejo, pode encontrar espa\u00e7o para inova\u00e7\u00e3o em diversos pontos de seus processos internos. Mas, segundo Andrea Ribeiro, gerente de inova\u00e7\u00e3o para as marcas Hering, Hering Kids, PUC e DZARM, <strong>a Hering tamb\u00e9m abre campo para criar valor olhando para fora, por meio de colabora\u00e7\u00f5es e parcerias<\/strong>.<\/p>\n<p>A executiva \u00e9 a entrevistada do m\u00eas, <strong>na s\u00e9rie de v\u00eddeos do UOL AD_LAB<\/strong> <strong>com nomes do mercado publicit\u00e1rio<\/strong> sobre os desafios e as estrat\u00e9gias da ind\u00fastria da propaganda.<\/p>\n<p><iframe src=\"https:\/\/player.mais.uol.com.br\/?mediaId=16659618&amp;type=video\" width=\"100%\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Neste v\u00eddeo, ela conta sobre <strong>como as collabs da Hering com pessoas, produtores de conte\u00fado<\/strong> <strong>e outras marcas<\/strong> fomentam a inova\u00e7\u00e3o.<\/p>\n<p>Segundo ela, isso ajuda a <strong>produzir cole\u00e7\u00f5es mais criativas<\/strong>, movimentar conversas e a mobilizar o p\u00fablico em torno de novos conte\u00fados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma marca centen\u00e1ria como a Hering, que atua da ind\u00fastria [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[133],"class_list":["post-4740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-networking","tag-uol-ad_lab-entrevista"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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