{"id":4930,"date":"2019-07-24T15:36:42","date_gmt":"2019-07-24T18:36:42","guid":{"rendered":"https:\/\/blog.publicidade.uol.com.br\/?p=4930"},"modified":"2020-12-09T18:21:28","modified_gmt":"2020-12-09T21:21:28","slug":"video-marcas-que-levam-inclusao-a-serio-ganham-clientes-diz-evandro-fioti-do-lab-fantasma","status":"publish","type":"post","link":"https:\/\/registrodemedicos.club\/uol\/networking\/video-marcas-que-levam-inclusao-a-serio-ganham-clientes-diz-evandro-fioti-do-lab-fantasma\/","title":{"rendered":"V\u00cdDEO: Marcas que levam inclus\u00e3o a s\u00e9rio ganham clientes, diz Evandro Fi\u00f3ti, do LAB Fantasma"},"content":{"rendered":"<p>Evandro Fi\u00f3ti, m\u00fasico, empres\u00e1rio art\u00edstico e s\u00f3cio da gravadora e grife de roupas LAB Fantasma, tem uma intensa rela\u00e7\u00e3o com <strong>marcas que buscam conversar de modo aut\u00eantico com a popula\u00e7\u00e3o negra, com a linguagem do rap e das ruas<\/strong>.<\/p>\n<p>Ele \u00e9 a mente por tr\u00e1s dos neg\u00f3cios que levaram o LAB Fantasma \u00e0s passarelas da SPFW (S\u00e3o Paulo Fashion Week), numa <strong>trilogia de desfiles considerada hist\u00f3rica para o evento, levando a representatividade negra a um outro patamar na moda brasileira<\/strong>. A a\u00e7\u00e3o foi realizada em parceria com a C&amp;A entre 2016 e 2017.<\/p>\n<p><strong>Fi\u00f3ti, que \u00e9 irm\u00e3o do rapper Emicida, \u00e9 o entrevistado do m\u00eas, na s\u00e9rie de v\u00eddeos do UOL AD_LAB<\/strong> com nomes do mercado publicit\u00e1rio, que traz insights, tend\u00eancias e estrat\u00e9gias da ind\u00fastria da propaganda.<\/p>\n<p><iframe src=\"https:\/\/player.mais.uol.com.br\/?mediaId=16678071&amp;type=video\" width=\"100%\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Nesta entrevista, ele conta a hist\u00f3ria do LAB Fantasma e fala da <strong>import\u00e2ncia para os neg\u00f3cios das marcas de incluir a diversidade<\/strong> de modo s\u00e9rio e consistente nos seus planos de comunica\u00e7\u00e3o.<\/p>\n<p>Parceiro de Nike, West Coast, C&amp;A, Imaginarium, entre outras marcas, ele defende que <strong>contratar e levar negros para as mesas de neg\u00f3cio \u00e9 caminho para conhecer e transformar o mercado<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evandro Fi\u00f3ti, m\u00fasico, empres\u00e1rio art\u00edstico e s\u00f3cio da gravadora e [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[133],"class_list":["post-4930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-networking","tag-uol-ad_lab-entrevista"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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