{"id":5134,"date":"2019-09-11T12:46:36","date_gmt":"2019-09-11T15:46:36","guid":{"rendered":"https:\/\/blog.publicidade.uol.com.br\/?p=5134"},"modified":"2020-12-09T18:20:48","modified_gmt":"2020-12-09T21:20:48","slug":"video-nestle-equilibra-nostalgia-com-modernidade-diz-rafael-nadale","status":"publish","type":"post","link":"https:\/\/registrodemedicos.club\/uol\/networking\/video-nestle-equilibra-nostalgia-com-modernidade-diz-rafael-nadale\/","title":{"rendered":"V\u00cdDEO: Nestl\u00e9 equilibra nostalgia com modernidade, diz Rafael Nadale"},"content":{"rendered":"<p>Ninho, Nescau, Mo\u00e7a, Nescaf\u00e9, Garoto, Surpresa, S\u00e3o Luiz&#8230; A lista de marcas da Nestl\u00e9 &#8212; t\u00e3o enraizadas no imagin\u00e1rio dos brasileiros &#8212; vai longe. <strong>Como trabalhar marcas ic\u00f4nicas num momento de transforma\u00e7\u00f5es t\u00e3o velozes? Como ser tradicional mantendo-se atual? <\/strong>Este \u00e9 um desafio constante para<strong> Rafael Nadale<\/strong>, head de comunica\u00e7\u00e3o e branding da companhia.<\/p>\n<p>O executivo \u00e9 o entrevistado do m\u00eas, <strong>na s\u00e9rie de v\u00eddeos do UOL AD_LAB<\/strong> <strong>com nomes do mercado publicit\u00e1rio<\/strong> sobre os desafios e as estrat\u00e9gias da ind\u00fastria da propaganda.<\/p>\n<p><iframe src=\"https:\/\/player.mais.uol.com.br\/?mediaId=16696713&amp;type=video\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Neste v\u00eddeo, ele fala sobre <strong>como a Nestl\u00e9 equilibra a nostalgia\u00a0 &#8212; que suscita a afetividade por seus r\u00f3tulos &#8211;, com a inova\u00e7\u00e3o<\/strong> nas linhas de produtos e na comunica\u00e7\u00e3o.<\/p>\n<p><strong>Os conte\u00fados de marca da Nestl\u00e9 t\u00eam papel fundamental nessa estrat\u00e9gia<\/strong>, seja na produ\u00e7\u00e3o in house ou na parceria com ag\u00eancias e ve\u00edculos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ninho, Nescau, Mo\u00e7a, Nescaf\u00e9, Garoto, Surpresa, S\u00e3o Luiz&#8230; A lista [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[133],"class_list":["post-5134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-networking","tag-uol-ad_lab-entrevista"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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