{"id":5255,"date":"2019-10-08T12:05:46","date_gmt":"2019-10-08T15:05:46","guid":{"rendered":"https:\/\/blog.publicidade.uol.com.br\/?p=5255"},"modified":"2025-01-03T13:33:08","modified_gmt":"2025-01-03T16:33:08","slug":"video-marketing-de-causas-alia-negocio-a-proposito-na-visa-diz-sergio-giorgetti","status":"publish","type":"post","link":"https:\/\/registrodemedicos.club\/uol\/networking\/video-marketing-de-causas-alia-negocio-a-proposito-na-visa-diz-sergio-giorgetti\/","title":{"rendered":"V\u00cdDEO: Marketing de causas alia neg\u00f3cio a prop\u00f3sito na VISA, diz S\u00e9rgio Giorgetti\u00a0"},"content":{"rendered":"<p>Quando a marca tem um prop\u00f3sito alinhado aos seus valores, neg\u00f3cio e responsabilidade social andam juntos. Por isso o VISA Causas, programa que vincula os pagamentos digitais a doa\u00e7\u00f5es a institui\u00e7\u00f5es escolhidas pelo cliente, tem sido t\u00e3o perene na companhia. Nascido h\u00e1 dois anos pelas m\u00e3os de <strong>S\u00e9rgio Giorgetti<\/strong>, vice-presidente de marketing da VISA, <strong>o programa ajuda a marca a ampliar seu mercado enquanto transforma a vida de pessoas<\/strong>.<\/p>\n<p>O executivo \u00e9 o entrevistado do m\u00eas, <strong>na s\u00e9rie de v\u00eddeos do UOL AD_LAB<\/strong> <strong>com nomes do mercado publicit\u00e1rio<\/strong> sobre os desafios e as estrat\u00e9gias da ind\u00fastria da propaganda.<\/p>\n<p><iframe src=\"https:\/\/player.mais.uol.com.br\/?mediaId=16704095&amp;type=video\" width=\"100%\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nNeste v\u00eddeo, ele fala de como o programa, que j\u00e1 traz resultados importantes de impacto social, tamb\u00e9m se traduz em <strong>hist\u00f3rias reais que hoje podem ser contadas pela marca<\/strong>.<\/p>\n<p>S\u00e9rgio analisa ainda como o avan\u00e7o da tecnologia permite que a marca expanda suas fronteiras. Recentemente, a VISA lan\u00e7ou em S\u00e3o Paulo um projeto piloto com a Prefeitura que permite o <a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.uol.com.br%2Ftilt%2Fnoticias%2Fredacao%2F2019%2F09%2F12%2Fonibus-de-sp-aceitarao-pagamento-com-cartao-de-credito-debito-e-celular.htm&amp;data=02%7C01%7Clmundel%40uolinc.com%7C667b713ed9644fca0ef608d748e3b329%7C7575b092fc5f4f6cb7a59e9ef7aca80d%7C1%7C0%7C637058015126143599&amp;sdata=xhYJns%2BU9bF8ek%2BjpFLANl85B9CQkAW3DZ1gpGNMlHE%3D&amp;reserved=0\"><strong>uso do cart\u00e3o para pagamento do transporte p\u00fablico nas catracas<\/strong><\/a>.<\/p>\n<p>Escute tamb\u00e9m <a href=\"https:\/\/www.youtube.com\/watch?time_continue=1&amp;v=KLXiqVU6XHE\" target=\"_blank\" rel=\"noopener noreferrer\">o podcast da entrevista<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quando a marca tem um prop\u00f3sito alinhado aos seus valores, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[133],"class_list":["post-5255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-networking","tag-uol-ad_lab-entrevista"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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