{"id":5401,"date":"2019-11-13T16:09:25","date_gmt":"2019-11-13T19:09:25","guid":{"rendered":"https:\/\/blog.publicidade.uol.com.br\/?p=5401"},"modified":"2020-12-09T18:20:40","modified_gmt":"2020-12-09T21:20:40","slug":"video-marcas-precisam-das-cabecas-da-periferia-diz-monique-evelle-da-agencia-responsa","status":"publish","type":"post","link":"https:\/\/registrodemedicos.club\/uol\/networking\/video-marcas-precisam-das-cabecas-da-periferia-diz-monique-evelle-da-agencia-responsa\/","title":{"rendered":"V\u00cdDEO: Marcas precisam das cabe\u00e7as da periferia, diz Monique Evelle, da ag\u00eancia Responsa\u00a0"},"content":{"rendered":"<p>O p\u00fablico das periferias, ou novos centros urbanos, precisa n\u00e3o apenas ser ouvido pelas marcas, como tamb\u00e9m estar entre as cabe\u00e7as que pensam suas estrat\u00e9gias. <strong>Com essa ideia, nasceu a ag\u00eancia Responsa, bra\u00e7o da Bullet, que tem como s\u00f3cia a comunicadora e empreendedora Monique Evelle<\/strong>.<\/p>\n<p>Ela, que tem na bagagem a cria\u00e7\u00e3o da plataforma Desabafo Social e passagem pelo programa Profiss\u00e3o Rep\u00f3rter, da TV Globo, \u00e9 a entrevistada do m\u00eas, na s\u00e9rie de v\u00eddeos do UOL AD_LAB, com nomes do mercado publicit\u00e1rio.<\/p>\n<p><iframe src=\"https:\/\/player.mais.uol.com.br\/?mediaId=16723824&amp;type=video\" width=\"100%\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Neste v\u00eddeo, Monique fala que,<strong> para abrir a conversa com a popula\u00e7\u00e3o dos novos centros urbanos, \u00e9 preciso estar imerso na sua linguagem<\/strong>. Por isso, a Responsa contrata apenas profissionais das periferias.<\/p>\n<p>Ela ainda faz uma reflex\u00e3o sobre <strong>a import\u00e2ncia de marcas assumirem posi\u00e7\u00f5es firmes em rela\u00e7\u00e3o \u00e0s transforma\u00e7\u00f5es sociais no mundo<\/strong>. Segundo Monique, isso vai fazer a diferen\u00e7a entre sobreviver ou morrer no mundo do marketing.<\/p>\n<p>Escute tamb\u00e9m o <a href=\"https:\/\/economia.uol.com.br\/noticias\/redacao\/2019\/11\/12\/monique-evelle.htm\" target=\"_blank\" rel=\"noopener noreferrer\">podcast da entrevista<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O p\u00fablico das periferias, ou novos centros urbanos, precisa n\u00e3o [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[133],"class_list":["post-5401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-networking","tag-uol-ad_lab-entrevista"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u00cdDEO: Marcas precisam das cabe\u00e7as da periferia, diz Monique Evelle, da ag\u00eancia Responsa\u00a0 - 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