{"id":5526,"date":"2019-12-10T18:04:01","date_gmt":"2019-12-10T21:04:01","guid":{"rendered":"https:\/\/blog.publicidade.uol.com.br\/?p=5526"},"modified":"2020-12-09T18:20:37","modified_gmt":"2020-12-09T21:20:37","slug":"video-superapp-do-magalu-cumpre-proposito-de-inclusao-digital-diz-ana-paula-rodrigues","status":"publish","type":"post","link":"https:\/\/registrodemedicos.club\/uol\/networking\/video-superapp-do-magalu-cumpre-proposito-de-inclusao-digital-diz-ana-paula-rodrigues\/","title":{"rendered":"V\u00cdDEO: Superapp do Magalu cumpre prop\u00f3sito de inclus\u00e3o digital, diz Ana Paula Rodrigues"},"content":{"rendered":"<p>Um aplicativo onde se encontra de tudo: compras, servi\u00e7os, solu\u00e7\u00f5es e at\u00e9 conte\u00fado. Com tantas funcionalidades, <strong>o superapp do Magalu, ou Magazine Luiza, busca cumprir o prop\u00f3sito de trazer o brasileiro para a revolu\u00e7\u00e3o digital<\/strong>, segundo Ana Paula Rodrigues, diretora de marketing da companhia.<\/p>\n<p>A executiva, que assumiu a cadeira em julho deste ano, \u00e9 a entrevistada do m\u00eas, na <strong>s\u00e9rie de v\u00eddeos do UOL AD_LAB com nomes do mercado publicit\u00e1rio<\/strong> sobre os desafios e as estrat\u00e9gias da ind\u00fastria da propaganda.<\/p>\n<p><iframe src=\"https:\/\/player.mais.uol.com.br\/?mediaId=16734036&amp;type=video\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Neste v\u00eddeo, Ana Paula fala ainda das estrat\u00e9gias do Magazine Luiza para Black Friday, que se apoiaram no superapp para ganhar novos consumidores.<\/p>\n<p>E conta tamb\u00e9m sobre como a Lu, a digital influencer virtual do Magalu, ajuda no desafio da marca de se posicionar como uma plataforma digital com calor humano.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um aplicativo onde se encontra de tudo: compras, servi\u00e7os, solu\u00e7\u00f5es [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[133],"class_list":["post-5526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-networking","tag-uol-ad_lab-entrevista"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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