{"id":6029,"date":"2020-04-15T10:01:37","date_gmt":"2020-04-15T13:01:37","guid":{"rendered":"https:\/\/blog.publicidade.uol.com.br\/?p=6029"},"modified":"2025-01-03T13:32:58","modified_gmt":"2025-01-03T16:32:58","slug":"covid-19-lives-sao-fenomeno-de-midia-veja-recomendacoes-para-marcas","status":"publish","type":"post","link":"https:\/\/registrodemedicos.club\/uol\/brainstorm\/covid-19-lives-sao-fenomeno-de-midia-veja-recomendacoes-para-marcas\/","title":{"rendered":"Covid-19: Lives s\u00e3o fen\u00f4meno de m\u00eddia; veja recomenda\u00e7\u00f5es para marcas"},"content":{"rendered":"<p>Fen\u00f4meno de m\u00eddia durante a pandemia, as transmiss\u00f5es de v\u00eddeo ao vivo pela internet explodiram. Em tempos de restri\u00e7\u00f5es de contato social,<strong> as lives t\u00eam sido o modo de a produ\u00e7\u00e3o de conte\u00fado se reinventar<\/strong>, ao mesmo tempo que oferecem momentos de descontra\u00e7\u00e3o e mant\u00e9m viva a conex\u00e3o entre ve\u00edculos, pessoas e, tamb\u00e9m, marcas.<\/p>\n<p>Todos os dias, a programa\u00e7\u00e3o \u00e9 vasta para todos os gostos. Mas nenhum sucesso se compara ao dos sertanejos <a href=\"https:\/\/rollingstone.uol.com.br\/noticia\/marilia-mendonca-quebra-internet-e-supera-lives-de-beyonce-e-jorge-mateus\/\" target=\"_blank\" rel=\"noopener noreferrer\">que, a exemplo de Mar\u00edlia Mendon\u00e7a, \u201cquebram a internet\u201d<\/a>. Os palcos caseiros do g\u00eanero musical t\u00eam se destacado n\u00e3o s\u00f3 pela audi\u00eancia, mas tamb\u00e9m pela <strong>mobiliza\u00e7\u00e3o em torno de causas, muitas vezes apoiadas por marcas<\/strong>.<\/p>\n<p>No domingo de P\u00e1scoa, por exemplo, <a href=\"https:\/\/entretenimento.uol.com.br\/noticias\/redacao\/2020\/04\/12\/cada-um-na-sua-casa-diz-telo-sobre-banda-durante-live-acompanhe-no-uol.htm\" target=\"_blank\" rel=\"noopener noreferrer\">o sertanejo Michel Tel\u00f3 abra\u00e7ou a causa #UnidosPelaM\u00fasica<\/a>, com o objetivo de arrecadar doa\u00e7\u00f5es para a Unicef (Fundo das Na\u00e7\u00f5es Unidas para a Inf\u00e2ncia). <strong>O show foi patrocinado por PagBank e PagSeguro e transmitido pelo UOL<\/strong>.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/xfskYXdAh-w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>A repercuss\u00e3o do publico foi superpositiva, com muitos sinalizando que o show do sertanejo, carism\u00e1tico e \u201cfam\u00edlia\u201d, foi a escolha perfeita para a P\u00e1scoa.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6043 size-full\" src=\"https:\/\/blog.publicidade.uol.com.br\/wordpress\/wp-content\/uploads\/2020\/04\/FrasesTelo.jpg\" alt=\"\" width=\"720\" height=\"1031\" srcset=\"https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2020\/04\/FrasesTelo-210x300.jpg 210w, https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2020\/04\/FrasesTelo-715x1024.jpg 715w, https:\/\/registrodemedicos.club\/uol\/wp-content\/uploads\/2020\/04\/FrasesTelo.jpg 720w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>Dado o contexto delicado e os cuidados necess\u00e1rios para evitar o cont\u00e1gio pelo novo coronav\u00edrus, <strong>toda a produ\u00e7\u00e3o precisa ser muito cautelosa<\/strong>. Em seu show, Michel Tel\u00f3, por exemplo, cuidou da produ\u00e7\u00e3o. \u201cPara reduzir ao m\u00e1ximo o n\u00famero de pessoas, fizemos <div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:var(--awb-color3);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">[ele e a mulher Thais Fersoza] um cantinho aqui em casa s\u00f3 pra mim. <a href=\"https:\/\/entretenimento.uol.com.br\/noticias\/redacao\/2020\/04\/12\/cada-um-na-sua-casa-diz-telo-sobre-banda-durante-live-acompanhe-no-uol.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Montei o sistema de som, e eu mesmo regulo tudo<\/a>. O Andr\u00e9, t\u00e9cnico de som, est\u00e1 na casa dele assistindo\u201d, disse o artista.<\/p>\n<p>Veja <strong>tr\u00eas recomenda\u00e7\u00f5es da equipe de UOL AD_LAB e da produtora MOV <\/strong>para marcas que pretendem apoiar lives em tempos de coronav\u00edrus:<\/p>\n<h3>1. Enxugar a equipe ao m\u00e1ximo<\/h3>\n<p>\u00c9 essencial para a sa\u00fade dos participantes e tamb\u00e9m da marca que todas as medidas sanit\u00e1rias sejam respeitadas.<strong> Para isso, a equipe de produ\u00e7\u00e3o deve ser m\u00ednima, segundo Antoine Morel, gerente-geral da produtora MOV<\/strong>. A boa not\u00edcia \u00e9 que a realiza\u00e7\u00e3o \u00e9 simples. \u201cPara fazer de casa, precisa ter um lugar iluminado, uma internet boa e um microfone direcional. A transmiss\u00e3o pode ser feita por softwares comunicadores ou por mochilinks (mochilas de transmiss\u00e3o)\u201d.<\/p>\n<h3>2. Ser real_oficial ao abra\u00e7ar a causa<\/h3>\n<p>A causa \u00e9 s\u00e9ria. <strong>E marcas que pretendem se unir \u00e0s iniciativas dos artistas n\u00e3o podem se apoiar apenas no discurso<\/strong>. Elas precisam estar verdadeiramente envolvidas, participando de a\u00e7\u00f5es concretas de combate \u00e0 pandemia. \u201cSe a marca quer entrar, ela precisa se comprometer. N\u00e3o d\u00e1 para fazer a live sem o prop\u00f3sito real de ajudar\u201d, afirma Karen Cunsolo, head de conte\u00fado do UOL AD_LAB.<\/p>\n<h3>3. Entender que n\u00e3o \u00e9 s\u00f3 m\u00eddia<\/h3>\n<p>Pode ser que durante a pandemia faltem op\u00e7\u00f5es de investimento adequadas ao plano de m\u00eddia, mas ao embarcar nas lives \u00e9 bom entender que elas n\u00e3o se resumem a isso. \u201c<strong>\u00c9 preciso cuidado para n\u00e3o tratar a live como um projeto de m\u00eddia apenas<\/strong>\u201d, recomenda Carolina Braga, respons\u00e1vel pelo planejamento comercial do UOL AD_LAB. Por isso, segundo ela, \u00e9 vital que a a\u00e7\u00e3o consiga amarrar o prop\u00f3sito de marca com o prop\u00f3sito do artista.<\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0px;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0px;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-1 { overflow:visible; }.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fen\u00f4meno de m\u00eddia durante a pandemia, as transmiss\u00f5es de v\u00eddeo [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[47,185,165],"class_list":["post-6029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorm","tag-branded-content","tag-lives","tag-uol-content_lab"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Covid-19: Lives s\u00e3o fen\u00f4meno de m\u00eddia; 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