{"id":6098,"date":"2020-04-29T07:56:23","date_gmt":"2020-04-29T10:56:23","guid":{"rendered":"https:\/\/blog.publicidade.uol.com.br\/?p=6098"},"modified":"2025-01-03T13:32:56","modified_gmt":"2025-01-03T16:32:56","slug":"innovations-insights-2020-veja-tendencias-que-despontam-na-pandemia","status":"publish","type":"post","link":"https:\/\/registrodemedicos.club\/uol\/insights\/innovations-insights-2020-veja-tendencias-que-despontam-na-pandemia\/","title":{"rendered":"Innovations Insights 2020: veja tend\u00eancias que despontam na pandemia\u00a0"},"content":{"rendered":"<p>O mapa de inova\u00e7\u00e3o n\u00e3o \u00e9 mais o mesmo com a pandemia de Covid-19. <strong>Que tend\u00eancias surgem, se modificam e quais se mant\u00e9m? <\/strong>Pesquisa do UOL AD_LAB, com curadoria da GoAD m\u00eddia, aponta movimentos significativos a partir de eixos tem\u00e1ticos que seriam apresentados no South by Southwest (SXSW), o maior festival de inova\u00e7\u00e3o do mundo, que acabou cancelado.<\/p>\n<p>O resultado \u00e9 o paper \u201cInnovations Insights 2020\u201d, <strong>documento que est\u00e1 <a href=\"https:\/\/blog.publicidade.uol.com.br\/wordpress\/wp-content\/uploads\/2020\/04\/Paper_Innovation_Insights_UOL_AD_LAB_final.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">dispon\u00edvel gratuitamente para download<\/a><\/strong>. As tend\u00eancias ser\u00e3o discutidas com o p\u00fablico em uma live, que ser\u00e1 transmitida simultaneamente pela <a href=\"https:\/\/bit.ly\/2SxAWSY\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00e1gina do UOL AD_LAB no Facebook<\/a>, e pelo <a href=\"https:\/\/bit.ly\/3c2kNNn\" target=\"_blank\" rel=\"noopener noreferrer\">canal do UOL Content_LAB no YouTube<\/a>, no dia 8 \/5, \u00e0s 10h.<\/p>\n<p>O report elegeu quatro segmentos que se destacam no contexto atual: <strong>tecnologias emergentes, comportamento e consumo, m\u00eddia e jornalismo, nova economia<\/strong>. E ainda acrescenta um novo movimento \u00e0 lista: <strong>low touch economy<\/strong>.<\/p>\n<p>\u201c\u00c9 um tema que nem estava na pauta do festival, n\u00e3o tinha palestra ou se\u00e7\u00e3o prevista. O que a nossa curadoria identificou foi que <strong>a pandemia acelera modelos econ\u00f4micos baseados em menos intera\u00e7\u00f5es f\u00edsicas e mais digitaliza\u00e7\u00f5es<\/strong>\u201d, afirma Jos\u00e9 Saad Neto, fundador e head de insights da GoAd.<\/p>\n<p>Para o relat\u00f3rio, foram realizadas<strong> entrevistas com palestrantes do SXSW e outros profissionais do mercado, pesquisas e acompanhamentos de webinars<\/strong>, entre diversos conte\u00fados disponibilizados pelas atra\u00e7\u00f5es do evento. \u201cO SXSW reflete o momento do mundo. E a gente puxou esses momentos\u201d, diz Saad.<\/p>\n<p>A percep\u00e7\u00e3o foi a de que, <strong>com o distanciamento social em massa, alguns movimentos se aceleram &#8212; especialmente os ligados \u00e0s tecnologias digitais &#8211;, outros despontam<\/strong>. E h\u00e1 tamb\u00e9m aqueles, como o Cannabusiness, que parecem n\u00e3o se afetar pelo novo cen\u00e1rio. \u201c\u00c9 um macrotema com vida pr\u00f3pria, que cresce h\u00e1 dois anos, na medida em que mercados diversos v\u00e3o legislando sobre o tema.\u201d<\/p>\n<h3>Onde a inova\u00e7\u00e3o deve acontecer<\/h3>\n<p>O paper ainda elencou sete \u00e1reas estrat\u00e9gicas de inova\u00e7\u00e3o, que s\u00e3o transversais para muitas ind\u00fastrias. S\u00e3o elas: <strong>intelig\u00eancia artificial, meio ambiente e impacto social, sa\u00fade e biotecnologia, conectividade e pessoas, m\u00fasica e \u00e1udio, cidades inteligentes e mobilidade e wearables<\/strong>.<\/p>\n<p>Para cada uma das \u00e1reas, a GoAd indicou <strong>tr\u00eas startups, com modelos de neg\u00f3cios inovadores, para serem observados<\/strong>. Essas empresas de tecnologia est\u00e3o entre as concorrentes do \u201cSXSW Innovation Awards 2020\u201d, premia\u00e7\u00e3o anual do evento.<\/p>\n<p>Este ano, n\u00e3o haver\u00e1 vencedores, mas uma das startups, <strong>a Vital, traz uma solu\u00e7\u00e3o crucial para este momento de pandemia<\/strong>. A plataforma digital \u00e9 voltada a emerg\u00eancias de hospitais e recorre \u00e0 intelig\u00eancia artificial para agilizar a triagem e otimizar os recursos, al\u00e9m de manter o paciente e seus acompanhantes informados sobre as etapas do atendimento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O mapa de inova\u00e7\u00e3o n\u00e3o \u00e9 mais o mesmo com [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6100,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156],"tags":[166],"class_list":["post-6098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovations Insights 2020: veja tend\u00eancias que despontam na pandemia\u00a0 - UOL para Marcas<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovations Insights 2020: veja tend\u00eancias que despontam na pandemia\u00a0 - 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