{"id":9234,"date":"2021-07-21T11:00:22","date_gmt":"2021-07-21T14:00:22","guid":{"rendered":"https:\/\/blog.publicidade.uol.com.br\/?p=9234"},"modified":"2025-01-03T13:32:28","modified_gmt":"2025-01-03T16:32:28","slug":"uol-investiga-mostra-a-forca-de-podcasts-narrativos-para-informar-e-envolver","status":"publish","type":"post","link":"https:\/\/registrodemedicos.club\/uol\/branding\/uol-investiga-mostra-a-forca-de-podcasts-narrativos-para-informar-e-envolver\/","title":{"rendered":"UOL Investiga mostra a for\u00e7a de podcasts narrativos para informar e envolver"},"content":{"rendered":"<p>Com repercuss\u00e3o dentro e fora do pa\u00eds, o podcast <strong>\u201c<a href=\"https:\/\/noticias.uol.com.br\/videos\/2021\/07\/06\/eclosao-do-caso-queiroz-joga-luz-sobre-o-passado-oculto-de-jair-bolsonaro.htm\" target=\"_blank\" rel=\"noopener noreferrer\">UOL Investiga &#8211; A Vida Secreta de Jair<\/a>\u201d, <\/strong><strong>que traz \u00e1udios e hist\u00f3rias reveladas pela <\/strong><strong>colunista do UOL <\/strong><strong>Juliana Dal Piva<\/strong>, mostra a for\u00e7a dos programas narrativos para informar e envolver a audi\u00eancia. Em quatro epis\u00f3dios que foram ao ar de 6 a 9 de julho em m\u00faltiplas plataformas, o podcast alcan\u00e7ou logo na estreia primeiro lugar nas paradas do Spotify \u201cTop podcast: Brasil\u201d e \u201cTop podcast not\u00edcias: Brasil\u201d, al\u00e9m de entrar em rankings internacionais de not\u00edcias do Spotify Reino Unido, Alemanha, Austr\u00e1lia e Su\u00e9cia. Tamb\u00e9m ultrapassou 1 milh\u00e3o de acessos no YouTube poucos dias ap\u00f3s a estreia.<\/p>\n<p>A temporada \u201cA Vida Secreta de Jair\u201d, que tra\u00e7a um hist\u00f3rico do envolvimento do presidente Jair Bolsonaro no esquema das rachadinhas, foi a primeira do &#8220;<a href=\"https:\/\/noticias.uol.com.br\/podcast\/uol-investiga\/\" target=\"_blank\" rel=\"noopener noreferrer\">UOL Investiga&#8221;<\/a>, <strong>programa com grandes reportagens feitas por diferentes equipes do n\u00facleo investigativo do UOL<\/strong>. Cada temporada trar\u00e1 um tema diferente, com base nas apura\u00e7\u00f5es de jornalistas e colunistas do UOL.<\/p>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:var(--awb-color3);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\">\n<div class=\"video-shortcode\"><iframe title=\"Caso Queiroz joga luz sobre passado oculto de Jair Bolsonaro | UOL Investiga T1E1\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/vd8UzO9OA0o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Segundo Juliana Carpanez, coordenadora de podcasts do UOL, esse modo de contar hist\u00f3rias vem sendo aprimorado pelas equipes de jornalismo do ve\u00edculo. \u201c<strong>Os narrativos est\u00e3o no foco da nossa produ\u00e7\u00e3o de podcast<\/strong>, pois este\u00a0formato permite informar de uma maneira envolvente, numa esp\u00e9cie de conversa entre o narrador e o ouvinte, durante o desenvolvimento dos fatos\u201d, afirma.<\/p>\n<p>Para contar sobre o esquema ilegal de entrega de sal\u00e1rios de assessores do ent\u00e3o deputado federal Jair Bolsonaro, a cada epis\u00f3dio, \u201cA Vida Secreta de Jair\u201d foi desenrolando um novelo de rela\u00e7\u00f5es no c\u00edrculo \u00edntimo e familiar do presidente. Para isso, <strong>contou com um roteiro cheio de flashbacks para apresentar os personagens envolvidos, com grava\u00e7\u00f5es &#8211;muitas delas in\u00e9ditas<\/strong>.<\/p>\n<p>Juliana ressalta que <strong>a partir dos podcasts narrativos \u00e9 poss\u00edvel tratar tanto de temas quentes &#8212; como reportagens investigativas &#8212; como tamb\u00e9m assuntos atemporais<\/strong>. \u00c9 uma t\u00e9cnica que, segundo ela, j\u00e1 vem sendo trabalhada em outros formatos de conte\u00fado no UOL, como os textos do TAB e os document\u00e1rios de MOV DOC. E chega aos podcasts j\u00e1 de forma bem-estruturada.<\/p>\n<p><strong>Nas s\u00e9ries de podcasts, as narra\u00e7\u00f5es v\u00eam sendo desenvolvidas h\u00e1 dois anos<\/strong>. \u201cCome\u00e7amos com os podcasts narrativos em 2019, com o \u201c<a href=\"https:\/\/noticias.uol.com.br\/podcast\/ficha-criminal\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ficha Criminal<\/a>\u201d, que a princ\u00edpio contava uma hist\u00f3ria por epis\u00f3dio. Em 2020, fizemos o \u201c<a href=\"https:\/\/www.uol.com.br\/esporte\/podcast\/futebol-bandido\/\" target=\"_blank\" rel=\"noopener noreferrer\">Futebol Bandido &#8212; Caso Daniel<\/a>\u201d, um programa com seis epis\u00f3dios, que nos rendeu o Grande Pr\u00eamio UOL.\u201d<\/p>\n<p>Em 2021, j\u00e1 foram ao ar o di\u00e1rio <strong>\u201c<\/strong><a href=\"https:\/\/www.uol.com.br\/ecoa\/podcast\/trago-boas-noticias\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Trago Boas Not\u00edcias<\/strong><\/a><strong>\u201d, em parceria com o Spotify<\/strong>, que est\u00e1 ancorado na vertical ECOA, e o <strong>\u201c<\/strong><a href=\"https:\/\/www.uol.com.br\/splash\/podcast\/bienal-70-anos\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Bienal, 70 anos<\/strong><\/a><strong>\u201d, uma coprodu\u00e7\u00e3o do UOL e Funda\u00e7\u00e3o Bienal de S\u00e3o Paulo, com apresenta\u00e7\u00e3o de Marina Person<\/strong>, que est\u00e1 ancorado em Splash. E ainda vir\u00e3o mais lan\u00e7amentos narrativos este ano, entre eles, um de UOL Esporte e o \u201cExiste Amor\u201d, produzido pela equipe de Splash,<a href=\"https:\/\/open.spotify.com\/show\/0v40nGIAwEuC58A04Mbsqv?si=WNAZIGoRTpeRaimjh_rYxw&amp;dl_branch=1&amp;nd=1\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0cujo trailer j\u00e1 est\u00e1 no ar<\/a>.<\/p>\n<p>Al\u00e9m dos narrativos, o UOL conta com podcasts de not\u00edcias (UOL News, com duas edi\u00e7\u00f5es di\u00e1rias) e <strong>diversos programas semanais nos formato mesa redonda ou entrevista <\/strong>&#8211;os temas v\u00e3o de futebol a sexo, passando por televis\u00e3o, entretenimento, marketing, tecnologia, games, comportamento, tend\u00eancias e diversidade.<\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0px;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0px;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-1 { overflow:visible; }.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Com repercuss\u00e3o dentro e fora do pa\u00eds, o podcast \u201cUOL [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9236,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[142,177],"class_list":["post-9234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-podcasts","tag-uol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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